13 Best SEO Dashboard Software to Streamline Reporting

If you’re looking to improve your website’s search engine optimization (SEO), it’s important to have the right tools in your arsenal. One essential tool is an SEO dashboard software that can help you track your website’s performance and identify areas for improvement. With so many options available, it can be overwhelming to choose the best one for your needs. In this article, we’ll introduce you to the 13 best SEO dashboard tools for reporting so you can make an informed decision.

SEO dashboard software can help you monitor key metrics like traffic, rankings, and backlinks, as well as track your competitors’ performance. By having all this data in one place, you can quickly identify trends and make data-driven decisions to improve your website’s SEO. Additionally, many customizable SEO dashboard tools offer customizable reports that you can share with your team or clients to keep everyone informed on your progress.

The Importance of SEO Dashboards

As a marketer or agency, tracking your SEO performance is essential to staying ahead of the competition. However, with so much data available, it can be overwhelming to keep track of everything. This is where SEO dashboards come in.

An SEO dashboard is a tool that consolidates all of your SEO data into one place, making it easier to track your progress and identify areas for improvement. With an SEO dashboard, you can quickly see how your website is performing across various metrics, such as traffic, rankings, and backlinks.

One of the key benefits of using an SEO dashboard is that it saves you time. Instead of manually collecting data from various sources, an SEO dashboard automatically pulls all of your data into one place. This not only saves time but also ensures that your data is accurate and up-to-date.

Another benefit of using an SEO dashboard is that it provides a comprehensive view of your website’s performance. By seeing all of your data in one place, you can quickly identify trends and patterns that you may have missed otherwise. This allows you to make data-driven decisions and optimize your SEO strategy for better results.

Key Features to Look for in SEO Dashboard Software

When choosing an SEO dashboard software, there are several key features you should look for to ensure you get the best value for your money. Here are some of the most important features to consider while choosing from the best SEO dashboards:

1. Customizable Dashboards

A good SEO dashboard software should allow you to create custom dashboards that fit your specific needs. This means you can choose which metrics to track and how they are displayed on your dashboard. Customization options should be straightforward to use.

2. Integration with Multiple Data Sources

Your SEO dashboard software should be able to integrate with multiple data sources, such as Google Analytics, Google Search Console, Ahrefs, SEMrush, GMB, and more. This allows you to gather all your data in one place and get a comprehensive overview of your SEO performance.

3. Automated Reports

Automated reports save you time and effort by generating reports automatically based on your predefined settings. This feature is especially useful for agencies and marketers who need to create reports for multiple clients.

4. White Labeling

White labeling allows you to customize the look and feel of your reports to match your brand. This feature is crucial for agencies and marketers who want to present reports to clients with their own branding.

5. User-Friendly Interface

A user-friendly interface is essential for any SEO dashboard software. It should be easy to navigate, with clear instructions and intuitive controls. The software should also provide helpful tips and tutorials to guide you through the setup process.

6. Customer Support

Good customer support is essential for any software product. Look for a vendor that offers multiple support channels, such as email, phone, and live chat. They should also have a comprehensive knowledge base and community forum where you can find answers to common questions.

What are the best SEO Dashboard Software Tools?

If you want to keep track of your SEO performance, you need a reliable SEO dashboard software. With so many options available, it can be difficult to choose the right one for your needs. In this section, we’ll provide an overview of the top SEO dashboard software available, including their key features and pricing.

1. Databox


Databox is a powerful SEO dashboard software that allows you to track your SEO performance across multiple platforms. With Databox, you can create custom dashboards that display data from Google Analytics, Google Ads, Facebook, and other sources. Databox offers a free plan as well as paid plans starting at $49/month.

Best Suited For: Marketing professionals and businesses seeking customizable and visually appealing dashboards.

Free Trial: Databox offers a 14-day free trial. Sign up here.

Starting Price: Plans start at $47 per month.

Key Features:

  • Customizable Dashboards: Users can create personalized dashboards with a drag-and-drop interface for easy organization of data.
  • Free Version with Multiple Data Connections: Databox offers a free version that allows users to connect up to 3 data sources at no cost, making it budget-friendly.
  • Integration with Google Analytics and Search Console: Real-time integration provides insights into key metrics, including keyword rankings, clicks, landing page performance, and conversion data.
  • SEO Overview Dashboard: Acts as a diagnostic tool to identify errors impacting search engine performance, facilitating quick corrective actions.
  • White Labeling for Branding: Users can brand their dashboards for a personalized touch, enhancing brand consistency (Note: Comes at a higher cost).
  • Real-Time Data Tracking: Databox provides up-to-the-minute insights, allowing users to track performance metrics in real time.
  • Data Visualization with Graphs and Charts: The platform offers various visualization options, making data interpretation more accessible.
  • Goal Tracking: Users can set and track goals, monitoring progress against predefined objectives.
  • Automated Reporting: Databox allows users to automate the reporting process, ensuring regular and consistent updates on key metrics.
  • Collaboration Features: The platform includes tools for team collaboration on projects, enhancing communication within teams.
  • Mobile Accessibility: Designed for mobile accessibility, enabling users to monitor dashboards on the go via mobile devices.
  • Historical Data Analysis: Users can analyze historical data trends, providing a comprehensive view of performance over time.
  • Multiple Data Source Integration: Databox supports integration with various data sources beyond Google Analytics and Search Console, allowing users to consolidate data from diverse platforms.


Databox offers a range of subscription plans, including Free, Starter, Professional, Growth, and Premium. The ‘Free-forever’ tier is available but comes with a limitation, allowing only 3 data source connections for users. See full pricing here.

To sum up, Databox stands out for its visually appealing dashboards and real-time performance tracking. It’s an excellent choice for marketers looking to create dynamic and engaging reports that showcase key metrics.

2. DashThis


DashThis is a user-friendly tool designed for creating and sharing marketing dashboards effortlessly. It seamlessly combines data from platforms such as Google Analytics, Google Ads, Facebook, Ahrefs, Moz, YouTube, Instagram and more. All your data can be displayed on beautifully clear dashboards, which automatically update themselves when fresh data is added.

Best Suited For: Marketing agencies and professionals requiring automated reporting and client communication.

Free Trial: DashThis offers a 15-day free trial. Sign up here.

Starting Price: Plans start at $33 per month.

Key Features

  • User-Friendly Interface: DashThis boasts a drag-and-drop interface, ensuring ease of use for both beginners and seasoned marketers.
  • SEO Reporting Focus: Specialized in SEO reporting, it provides a dedicated platform for analyzing and presenting SEO data effectively.
  • Versatile Integrations: Built-in integrations with popular SEO tools such as Ahrefs, Semrush, and Moz, as well as Google Analytics and Search Console, offer a centralized hub for diverse marketing data.
  • Exceptional Customer Support: A standout feature is the emphasis on exceptional customer support, providing users with assistance and guidance when needed.
  • Collaborative Functionality: Tailored for teams and agencies, DashThis allows unlimited users per account, fostering collaboration on multiple client-specific dashboards.
  • Customization Options: White-label features enable users to customize the appearance of their dashboards, including logos and color schemes, aligning with brand aesthetics.
  • Shareable Dashboards: Easily shareable dashboards allow colleagues or clients to access key performance indicators through a simple link without the need for logins.
  • Quick Start with Templates: Pre-designed SEO report templates expedite the dashboard creation process, making it easy for users to get started with just a few clicks.
  • Subdomain Customization: Users can use their own subdomain for white-labeling purposes, adding a personalized touch to the dashboard URLs.


DashThis provides four subscription plans: Individual, Professional, Business, and Standard. The Individual plan, priced at $42/month (billed annually) or $45/month (billed monthly), includes 3 dashboards and offers unlimited users. See full pricing here.

In summary, DashThis streamlines the reporting process, allowing marketing agencies to automate reports and collaborate effectively with clients. Its pre-built templates simplify dashboard creation, making it a time-efficient solution for busy professionals. In essence, DashThis combines user-friendly design, comprehensive SEO reporting capabilities, and collaborative features, making it a robust solution for marketers seeking efficiency and versatility in their analytics endeavors.

3. Whatagraph


Whatagraph is a versatile marketing reporting tool designed for monitoring multiple channels and campaigns simultaneously. It excels in automating report delivery, collaborating on report creation, and integrating seamlessly with various data sources, making it a valuable solution for service providers. It allows you to create custom SEO reports. With Whatagraph, you can generate reports from Google Analytics, Google Search Console, and other platforms.

Best Suited For: Marketing agencies and professionals in need of visual and automated reporting.

Free Trial: Whatagraph provides a 7-day free trial. Sign up here.

Starting Price: Plans start at $249 per month.

Key Features:

  • Automated Report Delivery: Users can automate the sending of reports at pre-selected frequencies, ensuring timely delivery and preventing missed deadlines.
  • Collaboration Feature: The collaboration feature allows teams to concurrently create and edit reports, facilitating real-time collaboration among team members.
  • Diverse Integration: Whatagraph integrates with over 40 apps, covering a wide range of tools from Google Analytics, Google My Business, SEMRush, Ahrefs, and more.
  • Template Linking: This Key feature enables the linking of multiple reports to a single template. Editing the template updates every report attached, streamlining the process and ensuring consistency.
  • Customization Options: Users have the flexibility to create internal and external dashboards, controlling access to specific data based on the audience. Updates and publishing can be done simultaneously, enhancing efficiency.
  • Cross-Channel Reporting: Ideal for service providers, Whatagraph allows the integration of SEO and PPC campaigns directly with customer service data. You can generate keyword reports, PPC ad data, and customer service KPIs on separate dashboards for a holistic view.
  • Extensive Integrations: Integrates with 40+ apps including Google Analytics, SEMRush, Amazon Advertising, Facebook, Twitter, YouTube, and more. Offers Google Sheets integration and a custom API for sources not listed.


There are three subscription options: Professional, Premium, and Custom. The Professional plan kicks off at $249/month (annually billed) with over 45 integrations. See full pricing here.

To sum up, Whatagraph focuses on visually appealing and automated reporting, making it an excellent choice for marketing agencies looking to create impactful and client-friendly reports.

4. SE Ranking

SE Ranking

SE Ranking is an all-in-one SEO software that includes a powerful dashboard for tracking your SEO performance. With SE Ranking, you can track your keyword rankings, analyze your competitors, and monitor your backlinks.

Best Suited For: Small to medium-sized businesses, marketers, and SEO professionals looking for an all-in-one SEO platform.

Free Trial: SE Ranking provides a 14-day free trial. Sign up here.

Starting Price: Plans start at $44 per month.

Key Features:

  • SERP Tracking / Keyword Rankings: SE Ranking provides tools for tracking Search Engine Results Pages (SERP) and monitoring keyword rankings, allowing users to stay informed about their SEO performance.
  • Backlink Monitoring & Analytics: The platform includes features for monitoring backlinks, providing analytics to assess the link profile and its impact on SEO.
  • Competitor Research: SE Ranking offers tools for competitive analysis, enabling users to understand the strategies employed by competitors and refine their own SEO strategies accordingly.
  • Keyword Research & Content Planning: Users can conduct comprehensive keyword research and plan content strategies to optimize their website’s visibility.
  • Technical SEO Auditing: SE Ranking includes tools for technical SEO auditing, allowing users to identify and address issues that might affect search engine rankings.
  • Reporting Capabilities: The standout feature is its exceptional white-label report builder, offering a cost-effective alternative to top-tier platforms like SEMRush. The reporting feature provides detailed insights into SEO performance, making it easy to showcase results to clients or stakeholders.
  • Google Analytics and Search Console Integration: SE Ranking seamlessly integrates with Google Analytics and Search Console, offering a consolidated view of rankings, traffic, conversions, and other essential SEO data.


SE Ranking provides three plans: Essential, Pro, and Business. The ‘Essential’ plan is priced at $55/month (monthly billing) or $44/month (annual billing) for 1 manager seat. See full pricing here.

In summary, SE Ranking covers a range of SEO functionalities, making it an ideal choice for small to medium-sized businesses and individual marketers. Its white-label reporting features also make it suitable for agencies. SE Ranking’s emphasis on affordability, coupled with its extensive feature set, makes it an attractive choice for SEO professionals looking for an all-in-one platform with robust reporting capabilities.

5. Serpstat


Serpstat is a comprehensive SEO platform that includes a dashboard for tracking your SEO performance. With Serpstat, you can analyze your competitors, track your keyword rankings, and monitor your backlinks.

Best Suited For: SEO professionals, marketers, and businesses seeking an all-in-one SEO solution.

Free Trial: Serpstat offers a 7-day free trial. Sign up here.

Starting Price: Plans start at $59 per month.

Key Features:

  • Organic Keywords Report: Serpstat’s organic keywords report offers a comprehensive list of all the keywords that a website currently ranks for. This insight is crucial for understanding the website’s search engine visibility and optimizing content for better performance.
  • Competitor Analysis Report: The competitor analysis report is a standout feature, enabling users to discover and analyze relevant competitor businesses. It provides insights into their top-performing pages, the keywords they use for promotional purposes, and estimates of their site’s budget and organic traffic. This information is valuable for shaping and refining your SEO strategy based on successful practices in the industry.
  • Page Audit Report: Serpstat’s page audit report identifies errors on analyzed pages and offers actionable recommendations for correction. Users can also conduct competitor page analysis, comparing the optimization level of their pages to similar pages on competitor websites. This feature allows for targeted improvements and optimization strategies.
  • Keyword Research: The tool facilitates thorough keyword research, aiding in the discovery of relevant and high-performing keywords. This feature is essential for optimizing website content and ensuring alignment with popular and trending search terms.
  • Backlink Analysis: Serpstat includes features for analyzing backlinks, allowing users to understand the link profile of their website and competitors. This insight is crucial for developing effective link-building strategies.
  • Site Audit: The site audit feature helps identify and address on-page and technical SEO issues, contributing to overall website health and search engine performance.
  • Search Analytics: Serpstat provides in-depth search analytics, offering data on search volume, cost-per-click (CPC), competition level, and more. This information aids in strategic decision-making for SEO and advertising campaigns.


Serpstat offers a range of pricing plans, including Individual, Team, Agency, and Custom options. The Individual plan, starting at $59/month (billed monthly) or $50/month (billed annually), caters to individual users or smaller teams. Custom plans provide flexibility to meet specific business needs, ensuring scalability and tailored solutions. See full pricing here.

To sum up, Serpstat’s rich set of features makes it a comprehensive SEO tool, covering essential aspects from keyword research to competitor analysis and site auditing. Its accessibility through various pricing plans ensures that businesses of different sizes can leverage its capabilities for effective SEO campaigns.

6. Dragon Metrics

Dragon Metrics is an all-in-one SEO platform that includes a dashboard for tracking your SEO performance. With Dragon Metrics, you can track your keyword rankings, analyze your competitors, and monitor your backlinks.

Best Suited For: Enterprise-level businesses, SEO professionals, and agencies.

Free Trial: Dragon Metrics offers a 30-day free trial. Sign up here.

Starting Price: Pricing starts at $99 per month

Key Features:

  • Google SEO Search Report: Dragon Metrics features a Google SEO search report, offering detailed insights into the keywords a website ranks for on Google. Users can compare the performance of up to 6 websites, gaining a competitive edge by discovering keywords competitors rank for that their website might be missing.
  • Integration with Google Search Console: The platform seamlessly integrates with Google Search Console, unlocking the full potential of organic search results. Powerful filtering options enhance the analysis of data from Google Search Console, providing valuable insights for optimizing SEO strategies.
  • Flexible Templating System: Dragon Metrics boasts a flexible templating system, allowing users to quickly build customized reports for multiple clients simultaneously. Automated delivery on a recurring basis ensures efficiency in client reporting, saving time and streamlining the reporting process.
  • Dashboarding and Reporting: The platform provides dashboarding capabilities, enabling users to visualize and track key SEO metrics in one central location. Detailed reporting tools offer insights into various aspects of SEO performance, facilitating informed decision-making.
  • On-Page Optimization: Dragon Metrics includes tools for on-page optimization, helping users identify and address areas for improvement on their websites to enhance search engine rankings.
  • Rank Tracking: The rank tracking feature allows users to monitor and track the performance of keywords over time, providing actionable data for refining SEO strategies.
  • Competitive Analysis: Dragon Metrics facilitates competitive analysis, offering tools to understand the strategies and performance of competitors in the digital landscape.


Dragon Metrics provides a selection of five plans: Starter, Basic, Standard, Enterprise, and Custom. The ‘Starter’ plan is priced at $99/month (monthly billing) or $82/month (annual billing) and accommodates up to 3 users. See full pricing here.

In summary, Dragon Metrics caters to both individuals and large enterprises with its robust SEO capabilities. The platform’s dashboard features provide a comprehensive view of SEO performance, making it a valuable asset for businesses operating at scale.

Try DragonMetrics Free for 30 days

7. Google Data Studio

Google Data Studio

Google Data Studio is a free tool that allows you to create custom dashboards using data from Google Analytics, Google Ads, and other sources. With Google Data Studio, you can create beautiful, interactive dashboards that display your SEO performance data in real time.

Best Suited For: Businesses and marketers seeking a free and customizable dashboard solution.

Free Trial: Google Data Studio is free to use.

Starting Price: Free.

Key Features:

  • Integration with Google Platforms: Google Data Studio offers seamless integration with a range of Google-owned platforms, including Google Analytics and Search Console. This integration allows users to consolidate data from multiple sources, providing a holistic view of website performance.
  • Real-time Data Integration: The platform enables the integration of real-time data, allowing users to stay updated with the latest metrics and performance indicators.
  • Pre-designed SEO Report Templates: Google Data Studio provides a variety of pre-designed SEO report templates, streamlining the process of creating insightful dashboards. Users can quickly choose a template that aligns with their reporting needs and customize it as required.
  • Access Control: Users have granular control over access to dashboards. With just a few clicks, you can assign editing or viewing rights to team members or external individuals, ensuring data security and collaboration efficiency.
  • Calculated Fields: The inclusion of calculated fields enhances the flexibility and depth of data analysis. Users can create custom metrics or perform calculations directly within the dashboard, tailoring the data to specific reporting requirements.
  • Embedding Capabilities: Sharing and presenting insights is made effortless through the platform’s embedding capabilities. Users can seamlessly embed their SEO dashboards into newsletters, emails, websites, or articles, extending the reach of valuable data.
  • Interactive Dashboards: Google Data Studio enables the creation of interactive dashboards, allowing users to explore and interact with data. This feature enhances the user experience and facilitates deeper engagement with the presented insights.
  • User-Friendly Interface: The platform is known for its user-friendly interface, making it accessible to users with varying levels of experience. The drag-and-drop functionality simplifies the process of building customized dashboards.


Google Data Studio is a free tool provided by Google, making it an accessible option for businesses of all sizes.

To sum up, Google Data Studio stands out as a free and highly customizable dashboard solution. With the ability to integrate data from various sources, it empowers businesses to create visually appealing and informative dashboards tailored to their specific needs. Its key features collectively make it a versatile reporting tool, especially for those leveraging Google’s suite of platforms. Its emphasis on accessibility, real-time data integration, and customizable reporting templates positions it as a valuable asset for businesses and individuals seeking to communicate data insights effectively.

8. Klipfolio


Klipfolio is a cloud-based dashboard software that allows you to create custom dashboards using data from Google Analytics, Google Ads, and other sources. With Klipfolio, you can create real-time dashboards that display your SEO performance data in a variety of formats. Klipfolio offers a free trial and paid plans starting at $49/month.

Best Suited For: Businesses and marketers looking for advanced dashboard customization and data integration.

Free Trial: Klipfolio offers a 14-day free trial.

Starting Price: Plans start at $125 per month.

Key Features:

  • Ready-to-use Visualizations: Klipfolio simplifies the dashboard creation process by offering ready-to-use visualizations. Users can choose from a variety of visual elements to represent their data effectively.
  • Real-time Dashboards: The tool provides real-time dashboards, ensuring that users have access to the most current and relevant data at all times. This real-time feature enhances the agility of decision-making processes.
  • Integration with Marketing Tools: Klipfolio integrates seamlessly with popular marketing tools such as Google Analytics and Search Console. This integration enables precise and detailed insights into website visitor behavior, traffic sources, and landing page interactions.
  • Custom Metrics with Calculated Fields: Klipfolio empowers users to create custom metrics using calculated fields. This feature allows for the creation of specific insights tailored to the unique needs of individual SEO projects.
  • Multi-Channel KPI Dashboards: The platform is particularly well-suited for creating multi-channel KPI dashboards. Users can consolidate data from various channels and sources into a unified dashboard, offering a comprehensive overview of performance.
  • Database Connections: Klipfolio provides connections to different databases, facilitating the integration of data from diverse sources. This flexibility in data sourcing ensures that users can gather insights from various aspects of their business operations.
  • Solutions for Agencies: Klipfolio offers specialized solutions for agencies, recognizing the distinct needs and requirements of agencies engaged in reporting and analytics on behalf of multiple clients.


Klipfolio offers Go, Team, and Team+ plans.

The paid plans start from $90/month (billed annually) or $125/month (billed monthly) for 15 dashboards, making it an affordable option for businesses of varying sizes.

In summary, Klipfolio’s emphasis on real-time dashboards, integration with marketing tools, and customization options make it a valuable tool for businesses seeking to create comprehensive and visually appealing KPI dashboards. Its affordability and flexibility in pricing plans cater to a wide range of users, from individuals to larger enterprises.

9. Seobility


Seobility stands out as a dedicated SEO tool tailored for SEO specialists and agencies. With a focus on closely monitoring keyword rankings and conducting extensive backlink analysis, it offers a suite of features for generating reports, tracking website rankings, researching keywords, and analyzing backlinks. Seobility specializes in on-page SEO analysis, making it an ideal choice for businesses prioritizing website optimization. The platform’s dashboard features simplify the monitoring of on-page SEO metrics, providing actionable insights for improvement.

Best Suited For: Small to medium-sized businesses and marketers focusing on on-page SEO.

Free Trial: Seobility offers a free version, with premium plans starting at $50 per month.

Starting Price: Premium plans start at $50 per month.

Key Features:

  • SEO Audit Dashboard: Seobility features an SEO audit dashboard that provides a detailed analysis of technical errors and on-page SEO issues. These insights help identify potential roadblocks that may hinder content from ranking well on search engines. Common issues include missing titles, meta descriptions, and images without alt attributes.
  • Ranking Check Report: The ranking check report is a valuable feature that offers information about a website’s position in search engine rankings for specific keywords. It provides a comprehensive overview of the top 100 search results on Google for the selected keywords, offering insights into the competitive landscape and potential areas for improvement.
  • Keyword Research: Seobility aids in keyword research, helping users identify relevant and high-performing keywords for optimizing website content. This feature is crucial for aligning content with popular search terms.
  • Backlink Analysis: The tool facilitates extensive backlink analysis, allowing users to understand the link profile of their website and competitors. This information is essential for refining link-building strategies and enhancing overall SEO performance.
  • Comprehensive Reports: Seobility provides the capability to generate comprehensive reports, offering a snapshot of the website’s SEO health and performance. These reports serve as valuable tools for tracking progress and communicating insights to stakeholders.


Seobility offers three plans: Basic, Premium, and Agency.

The ‘Basic’ plan is a free option that allows users to crawl up to 1000 pages, making it suitable for individuals or smaller websites.

The Premium and Agency plans provide additional features and scalability, with pricing starting from $50/month and $200/month, catering to the needs of SEO specialists and agencies managing larger projects.

To sum up, Seobility’s emphasis on SEO audit capabilities, ranking checks, and in-depth backlink analysis positions it as a comprehensive tool for SEO specialists and agencies. Its pricing plans offer flexibility for users with varying needs, ensuring that businesses of different sizes can leverage its capabilities for effective SEO management.

10. SeoPoz


SeoPoz is positioned as an SEO reporting, dashboard, and rank-tracking solution, catering to the needs of marketers and freelancers seeking quick insights into website performance and keyword rankings. With an emphasis on accessibility and affordability, it offers a range of features to evaluate the effectiveness of SEO strategies.

Best Suited For: SEO professionals, marketers, and businesses focusing on rank tracking and competitor analysis.

Free Trial: SeoPoz provides a 7-day free trial.

Starting Price: Plans start at $9 per month.

Key Features:

  • Thorough Overview Dashboard: SeoPoz provides a comprehensive dashboard offering a thorough overview of website performance. This includes crucial metrics such as website traffic, ranking keywords, backlinks, and authority. The dashboard serves as a centralized hub for quick insights.
  • Analytics Data from Various Angles: Users can access analytics data from various angles, including keyword rankings in major search engines and historical data on organic site visits. This multi-faceted approach enables a nuanced understanding of SEO performance.
  • SEO Ranking Report: The SEO ranking report includes essential SEO metrics that need tracking, such as click-through rate (CTR), engagement metrics, and conversions. This detailed report provides actionable insights for optimizing content and strategies.
  • Automated Weekly Emails: SeoPoz offers the convenience of automatically sending out weekly emails. This feature allows users to monitor sudden changes in rankings and receive notifications if specific content or keywords require additional attention. The automated email system enhances proactive monitoring.


SeoPoz offers three plans: Freemium, Standard, and Premium.

The Freemium plan provides a limited but free entry point with 3 project limits.

The Standard plan, priced at $9/month, includes white-label features and unlimited keyword traffic reports, making it a cost-effective choice for users with basic to moderate needs.

The Premium plan offers additional features for users with more extensive requirements.

In summary, SeoPoz’s focus on delivering quick insights, accessible dashboards, and affordability makes it an appealing choice for marketers and freelancers looking for a straightforward SEO reporting and tracking solution. The automated email notifications and diverse analytics perspectives contribute to proactive SEO management.

11. Majestic SEO

Majestic SEO

Majestic SEO is a powerful backlink analysis tool that includes a dashboard for tracking your backlinks. With Majestic SEO, you can analyze your backlinks, track your competitors, and monitor your link-building efforts.

Best Suited For: SEO professionals, marketers, and businesses looking for robust backlink analysis.

Free Trial: Majestic SEO does not offer a free trial.

Starting Price: Plans start at $49.99 per month.

Key Features:

  • Site Explorer Summary Report: Majestic SEO’s standout feature is the ‘Site Explorer Summary’ report, providing an in-depth overview of any website’s link profile. This report is instrumental in understanding the backlink landscape of a website and uncovering potential collaboration opportunities with other websites.
  • Data Extraction and Monitoring: The platform allows users to extract data from reports, enabling the collection of specific information crucial for SEO analysis. Additionally, users can monitor specific targets over time, tracking changes and trends in the backlink profile.
  • Integration with Google Search Console: Majestic SEO integrates seamlessly with Google Search Console, enhancing the synergy between the two tools. This integration allows users to leverage data from both platforms for comprehensive SEO insights and strategy development.
  • Comparisons and Discovery Report: The ‘Comparisons and Discovery’ report in Majestic SEO enables users to compare websites, providing valuable benchmarks and identifying potential backlink opportunities. This feature enhances the ability to strategize and optimize link-building efforts.


Majestic SEO offers three plans: Lite, Pro, and API.

The paid plan starts from $49.99/month (billed monthly) or $41.67/month (billed yearly), making it accessible for users with varying needs and budgets. See full pricing here.

To sum up, Majestic SEO’s primary focus on backlink analysis and collaboration opportunities makes it an invaluable tool for SEO specialists and media analysts. Majestic SEO excels in backlink analysis, providing users with valuable insights into their link profile and competitor backlink strategies. The platform’s dashboard features make it easy to monitor and analyze backlink data for informed decision-making. The ability to compare websites and integrate with Google Search Console enhances its utility for comprehensive SEO strategies.

12. AccuRanker


AccuRanker is a robust SERP tracking and competitor analysis solution tailored for SEO professionals and agencies. With a focus on providing solid SERP tracking and analytics capabilities, AccuRanker offers features for monitoring website visibility in Google’s search engine results pages (SERP) over time. Its powerful keyword tracking tool includes a dashboard for tracking your keyword rankings. With AccuRanker, you can track your keyword rankings across multiple search engines and devices.

Best Suited For: SEO professionals

Free Trial: AccuRanker offers a 14-day free trial. Sign up here.

Starting Price: Plans start at $116 per month.

Key Features:

  • SERP History Tracking: AccuRanker provides a feature that displays the history of how a website appears in Google’s SERP over time. This historical tracking allows users to analyze changes and trends in their website’s visibility, facilitating data-driven optimizations for improved organic search performance.
  • Competitor Analysis: The solution offers comprehensive competitor analysis tools, empowering users to understand how their website stacks up against competitors in search engine rankings. This insight is valuable for strategic decision-making and identifying areas for improvement.
  • Classic Integrations: AccuRanker facilitates classic integrations with popular platforms, including Google Data Studio, Google Analytics, and Google Search Console. This interoperability streamlines data sharing and ensures a seamless workflow for users leveraging multiple tools in their SEO strategies.
  • Location-Specific Rankings: One of the standout features of AccuRanker is the ability to specify a particular location for keyword tracking. Users can track rankings within a street, city, or county, allowing for precise and localized insights into keyword performance. This feature is particularly useful for businesses with location-specific targeting.


AccuRanker offers transparent pricing, allowing users to choose plans based on the number of keywords they wish to track.

Starting from $116/month, users can track 1000 keywords. The pricing scales based on the volume of keywords, providing flexibility for users with varying tracking needs. See full pricing here.

The platform also offers a 14-day free trial, allowing users to explore its features before committing to a subscription.

In summary, AccuRanker lives up to its name by providing accurate and real-time rank tracking. The platform’s dashboard features offer a detailed view of keyword rankings and competitor performance, making it a valuable asset for businesses aiming for precision in their SEO efforts.

13. Nightwatch


Nightwatch is an SEO reporting and search rank-tracking solution tailored for SEO agencies and teams in need of a robust rank-tracking solution. With a focus on building visually pleasing reports with aggregated data, Nightwatch empowers users to monitor rankings, backlinks, and site audit information seamlessly.

Best Suited For: SEO professionals, marketers, and businesses seeking rank tracking and performance monitoring.

Free Trial: Nightwatch offers a 14-day free trial. Sign up here.

Starting Price: Plans start at $24 per month.

Key Features:

  • Visually Pleasing Reports: Nightwatch allows users to build visually pleasing reports with aggregated data. This feature enhances the presentation of key SEO metrics and insights, making it easier for teams and stakeholders to understand and interpret the information.
  • Automated Reporting: The platform features automated reporting, ensuring that the entire team can access essential information for making marketing decisions. This automation simplifies the process of keeping everyone in the loop, even those who may not be SEO experts.
  • Data Integration: Nightwatch enables users to pull in data from various sources, including Google Analytics, Search Console, and Nightwatch itself. This integration streamlines the process of gathering comprehensive data, allowing users to make necessary adjustments and improvements to enhance online visibility and boost sales.
  • Precise Rank Tracking: Nightwatch provides precise tracking of website rankings across various search engines, including significant ones like Google, DuckDuckGo, and Bing. This daily tracking capability allows users to stay vigilant and informed about their website’s performance in search engine results.


Nightwatch offers pricing plans starting from $39/month for tracking 250 keywords and 5000 site audit pages.

The transparent pricing structure allows users to choose a plan based on their specific needs and scale. See full pricing here.

Nightwatch also provides a 14-day free trial, giving users the opportunity to explore its features and capabilities before committing to a subscription.

To sum up, Nightwatch’s emphasis on visually pleasing reports, automated reporting, data integration, and precise rank tracking positions it as a valuable tool for SEO agencies and teams seeking comprehensive insights into their SEO performance. The transparent pricing and free trial options enhance accessibility and flexibility for users with varying requirements.

Final Thoughts on the best SEO dashboard software

Navigating the sea of SEO dashboard options can be overwhelming, but it all comes down to your specific requirements. Whether you value user-friendliness, comprehensive solutions, or specific features like backlink analysis and precise rank tracking, there’s a tool tailored for you.

DashThis, with its simplicity and outstanding support, is a great fit for teams and agencies. Whatagraph and SE Ranking shine in managing diverse channels and SEO campaigns. Google Data Studio offers real-time integration, while Nightwatch stands out with visually appealing reports and accurate rank tracking.

Majestic SEO and AccuRanker cater to specialists and agencies with a focus on backlink analysis and SERP tracking. SeoPoz is perfect for quick insights, making it a go-to for marketers and freelancers.

In your search for the perfect SEO dashboard tool, consider factors like user-friendliness, integration capabilities, and budget. Each tool has its unique strengths, so take the time to explore and find the one that seamlessly aligns with your SEO goals.

Frequently Asked Questions about SEO Dashboard Software

What features should I look for in top-tier SEO dashboard software?

When searching for SEO dashboard software, it’s important to look for features that can help you track and analyze your website’s performance. Some key features to look for include customizable dashboards, integration with popular SEO tools, real-time data updates, and the ability to create automated reports. Additionally, it’s important to look for software that is user-friendly and allows you to share your data collection reports with team members or clients easily.

How can marketing dashboard software enhance my SEO reporting?

Marketing dashboard software can help you track and report on a wide range of metrics beyond just SEO, including social media engagement, email marketing performance, and website traffic. This can provide a more comprehensive view of your marketing efforts and help you identify areas for improvement. Additionally, many marketing dashboard tools offer integrations with popular SEO tools, allowing you to incorporate SEO data into your reports easily.

What are the benefits of using automated SEO report tools?

Automated SEO reporting tools can save you time and effort by automatically generating reports based on your chosen metrics and frequency. This can help you stay on top of your SEO performance without having to collect and analyze data manually. Additionally, automated reports can be easily shared with team members or clients, allowing for more efficient collaboration and communication.

Which dashboard tools are essential for effective SEO analysis?

Some essential dashboard tools for effective SEO analysis include Google Analytics, Google Search Console, and SEMrush. Google Analytics provides valuable insights into website traffic and user behavior, while Google Search Console can help you monitor your website’s search engine performance. SEMrush offers a range of SEO tools, including keyword research and backlink analysis, that can help you optimize your website for search engines.

How can I automate my SEO reporting process efficiently?

To automate your SEO reporting process efficiently, start by identifying the metrics you want to track and the frequency of your reports. Then, choose an SEO dashboard tool that offers automated reporting features and integrates with your preferred SEO tools. Set up your dashboard to automatically collect and analyze data, and schedule your reports to be generated and shared with team members or clients on a regular basis.

What key metrics should an SEO dashboard include for comprehensive monitoring?

An SEO dashboard should include key metrics such as website traffic, keyword rankings, backlinks, and conversion rates. Additionally, it can be helpful to include metrics related to user behavior, such as bounce rate and time on site, as well as metrics related to social media engagement and email marketing performance. By tracking a wide range of metrics, you can gain a more comprehensive understanding of your website’s performance and identify areas for improvement.

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